Social Flow / Trades and construction / UK-wide
Install a system that gets you charging more, winning bigger jobs and booked up months ahead. Built to take you from 6 to 7 figures.
Application only · One business per trade, per area.
Rated 5 stars on Google
What we do
Higher prices. Better customers. Bigger jobs. A brand you’re proud of.
Most trades are brilliant at the work and invisible online. We put you in front of the right homeowners every day, and a follow-up system turns their enquiries into booked surveys. Then we film you on your real jobs, so the people who see you want you and not just a quote.
£257,000
from £3,048 of ad spend
Paradigm Lofts
Now the premium loft brand in South Wales, booked 6 months ahead.
£67,900
from £3,288 of ad spend
Phase Contractors
Now winning premium renovation jobs.
£106,000
from £4,364 of ad spend
Osborne Jones, fireplaces
On a mission to become the UK’s number one fireplace company.
Watch
From no jobs lined up to booked 6 months in advance. Rather read? Keep scrolling.
The problem
You’ve got the reviews. You’ve got the word of mouth. You do the job properly and finish when you said you would. But you’re still competing on price, still saying yes to jobs you don’t want, and still not sure what’s booked after next month.
It feels like treading water.
That’s not a work problem. It’s a being-seen problem. Word of mouth is brilliant. It’s just not something you can turn up when you need it.
The framework
Every trade we work with sits somewhere on this path. Most come to us at stage two.
Stage 1
Word of mouth, on the tools, saying yes to every job.
Stage 2
Good reviews and a good name locally, but still competing on price, with no system and no idea what's booked next.
Stage 3
A clear identity, your real jobs on camera, and a lead system that fills the diary every week.
Stage 4
The go-to name in your area. Premium prices, bigger jobs, booked up months ahead.
Gavin Morris, Paradigm Lofts
Paradigm went from treading water to booked 6 months ahead. Read Gavin’s story
Find out which stage you’re atThe system
Ads bring the enquiries. Your content makes them pick you. Our follow-up turns them into booked surveys.
01Your ads go out to homeowners in your area who are planning a job like yours, every single day. You get a steady flow of enquiries instead of waiting on the phone to ring.
02We film you on your real jobs. When someone sees your work, your team and your finish, you stop being one of three quotes and become the one they want.
03Every enquiry lands in one place with the details you need to qualify it: the job, the budget, the postcode. No more leads lost in DMs and voicemails.
04Instant texts, call reminders and follow-ups chase every lead for you. Our target is every lead called within 5 minutes, so the job gets booked before anyone else rings them back.
Then we do it again every month, and tell you exactly what it cost and what it made you.
See exactly how it works
On site
No stock footage. No actors. Just you, your team and your jobs.
We come to you. The drone over the valley, the dormer going up, the fire lit in the showroom. Homeowners see the standard of your work before they've even picked up the phone, so by the time they enquire they already want you.
Results
Don’t take our word for it. Press play and hear it from them.
£257,000 from £3,048 of ad spend
Closed revenue in 4 to 5 months. Now booked 6 months ahead.
Read Gavin’s story£67,900 from £3,288 of ad spend
Confirmed sales, not enquiries. It started with his own phone videos.
Read Haydn’s story£106,000 from £4,364 of ad spend
Jobs won, plus 164 surveys booked.
Read Oliver’s story
Woodsman Log Burners
£25,965 from £370 of ad spend
70x return. 50+ leads in week one, and £80 of ad spend landed a £2,500 job.
Coedwig Creations
9 jobs in 2024. 10 jobs in 3 months.
Beat their whole previous year in a single quarter.
Home Heating Team
20+ boiler jobs in summer
A full diary through the months boilers usually go quiet.
What your customer sees
This is the bit most owners have never been shown. Tap through and see exactly what happens when someone clicks your ad.
Step 1 of 7
A homeowner in your area sees a video of you on a real job.
Every step runs on its own. You just turn up to the survey.
Apply to work with usFeel the minute
Every lead we bring in gets a text back inside a minute. Play the homeowner for a moment: pick a job, add your first name and mobile, and press send. The clock starts when you do.
PreviewThe real text switches on once Luke connects his GoHighLevel account. Until then nothing is sent to your phone: the text lands on the phone here instead.
Who it’s for
We only take 20 clients, so we’re picky about who we work with. Here’s how to tell if it’s you.
Not there yet? Try the Lead Maths Calculator and see what the numbers look like for you. Try the calculator
Check your area
Once we take on a business in your trade and area, nobody else in that trade can have it. Your area is the patch you actually work. That might be a radius, a county or a whole region.
Pick your trade and type your postcode to see if your patch is still open.
The founder
I’m Luke, founder of Social Flow. Before this, I ran marketing for a seven-figure tool company. I helped grow their social media to over 10,000 followers and built a mailing list of more than 10,000 UK electricians. I spent every day talking to trades.
And I kept seeing the same thing. The best tradespeople I met weren’t always the busiest. They were brilliant at the job, but next month’s work still depended on someone passing their number on.
So I built Social Flow to fix that. We put you in front of the right homeowners every day, follow up every enquiry, and turn your work into the reason people choose you. You deal with me directly, from the first call to the monthly numbers.
If you’re the best at what you do, everyone in your area should know it.
Luke Watkins, founder
More about usNo. We take one business per trade, per area. If we're running ads for a loft conversion company in Cardiff, we won't take on another one there, because we'd be bidding against ourselves for the same customers. Your area is the patch you actually work: a radius, a county or a whole region. Got more than one branch? We can cover each location by arrangement.
Any ad that brings in volume brings in some time-wasters, so our job is stopping them reaching your phone. We screen on the form. Out-of-area enquiries get an automatic reply, and people who aren't ready go into a follow-up sequence instead of your call list. We also tell Meta which leads turn into jobs, so it finds more people like them. Before we start, we agree what a qualified lead looks like, and we agree that every one gets called within 5 minutes. That's what makes the numbers work.
Ads usually go live two to three weeks after we start, and the first leads often come in during that first week. Meta needs a few weeks to learn who to show your ads to, so early numbers jump around. Judge it at 30 days, and judge it properly at 90.
No. After setup it's a rolling monthly agreement with 30 days' notice. We'd rather keep you because it's working than because you're locked in.
Yes. The videos, the ads and your CRM account are yours. If you ever leave, you can keep everything we set up running for £97 a month.
GoHighLevel, set up and automated for you. Every lead sits in one place, showing the ad it came from. You get automatic texts, emails and WhatsApp messages, calendar bookings with reminders, a pipeline from new lead to won job, call recording, and a mobile app that works from the van. Already have a CRM? We can connect to it.
Pricing is the same for every trade and area. There's a one-off setup fee, then a monthly fee that depends on whether we film with you quarterly or monthly, and your ad spend goes straight to Meta on top. We go through the exact figures on your call, alongside your own numbers (your average job value, how many enquiries you need and what that would cost), so you can see whether it adds up before you commit to anything.
Apply
Tell us where the business is now and where you want it to go. It takes 2 minutes.
What you get
Application only · One business per trade, per area.
What happens next
You apply. It takes 2 minutes.
We look at your numbers together. If it looks like a fit, you pick a time for a 30 to 60 minute call. We go through your business and tell you straight whether it’ll work.
If it’s not right yet, I’ll tell you. You’ll hear back from me personally, and I’ll point you somewhere better.
I read every application myself.Luke Watkins, founder
Not ready to talk? Try the Lead Maths Calculator.
